Monday, April 30, 2012


From Evernote:


You search and you are presented with an intricate medallion on your screen. Any screen, including in an auto or on a stovetop. 

The figure presents a complex story before the network even begins answering your question. You can tell by the design just which individual or organization is sponsoring the search. The order of the medallions on your screen has been settled in advance by prior responses and exit polls; you may be sure your leading network is currently the most efficient and  best online for your topic, and that the others follow in merit sequence.

You can, if the organization is new or you've forgotten, touch the medallion, which essentially is a coat of arms. The names and identies might be presented. Another part of the figure brings up your own history of searches through that source. Also presented is a report of alll previous research on the topic, and also a review of sources,  bracketed by accountability.

There are no paid ads in the search results, as was the case in the early 21st century. All the search teams are their own individual networks, and they are paid by how many eyes they can attract, the classic metric. To do that, they have instituted news, analysis, and entertainment with every result. You might see a perky presenter or bubbly broadcaster detail results of your research project, or watch a comedy act based loosely on its topic.

Rivalry is part of the dynamic. We see here a slogan applied to the list and associated ratings of all the diners down I 35 south of Waco: BASIC TOOLS FOR SIMPLE FOOLS. This came about because a competing network tried to boost ratings by short and punchy descriptions, which were of course ridicluled by competitors by referencing the logo of the offender.

It's radically different than the early onset broadcast and later online experience. There is lots more information provided to distract you from the obvious fact that you really won't learn much throughout the whole enterprise. 

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