A commercial features two gladiator cartoon characters dancing around with short blades and mini-tunics. The weapons are highlighted - they're actually letter openers.
Letter openers. There is a huge advertising campaign to sell letter openers.
An envelope about waist high to Woody Allen is created. It is longer than average. In fact, it stretches from Manhattan to Washington DC!
Woody Allen is hired as the spokesman for the letter opener company. As a gimmick, he will be seen opening the envelope...by walking every step of the way from New York to DC with one of the company letter openers inserted at the upper fold of the world's longest envelope. Just ripping the paper with the opener as he ambles along.
TV spots show Woody crossing the Washington Bridge. Reporters ask him questions.
Reporter: Why are you doing this?
Woody: This country just is not - open enough.
Reporter: What's in the envelope?
Woody: Well, you never know that until you have it open, now, do you?
It seems the projects are failures. There were two rival films, and I wrote the screenplays for both. Somehow I was acceptable to both parties. The principals of one show hand me bills, mostly dollars, to compensate me for my time. One of them gives me a twenty. Oh, no, really, I cannot accept this! But he insists, will not accept it back.
There are auditors now. They stand around, smiling. Hovering. They ask to see the screenplays. I give them over. They seem so very puny now. I say, "This one took me a whole hour and a half!" I'm apologizing for the sparse scripts in advance, as I do not believe the review will reflect much credit on me.